Meet Ali
Co-Founder

10+ years of project and program management experience
Formally trained in agile methodology
Mastermind of managing large, cross-functional demand generation campaigns, enhancing marketing programs, and leading global teams
Master of process optimization, operational excellence, and pm tool optimization
Past clients have included Google, Microsoft, Tesla, Okta, and Zillow.
Operational hills she will die on:

No more meetings for the sake of meetings. Just send a damn email instead…
Slack is NOT a project management tool. It is also definitely not a request form tool.
Socks are maybe the only thing that can be one size fits most. Top-notch processes and operations are certainly not.

When she’s not herding Alpacas at work, she’s usually attempting to herd her 2 cats who are well known for their inept ability to cause chaos, destruction and escape from almost every carrier they’ve traveled in

Meet Alysha
Co-Founder

8+ years of experience in Marketing Technology across 12+ MAP instances and PM tools
Certified in Adobe Marketo and SFDC
Fav PM tools include Asana, Workfront, and Trello (for those random personal projects)
Past clients include Amplitude, Litmus, Intercom, and other B2B companies in tech, biopharma, banking and cybersecurity
MarTech hills she will die on:
- You don’t need a new tool, you need better process for your existing ones.
- If your campaigns don’t get QAed by a clean set of eyes using a proper checklist, it’s only a matter of time till an avoidable mistake happen.
- For heaven’s sake, stop writing essays in your tickets and just hop on a call or make a quick recording.
Frequently shares her hot takes as a speaker and author
Chases her toddler and catches up on her favorite audiobooks during her free time